Better Briefs, Better Ideas Spread

Better Briefs, Better Marketing

A groundbreaking study on creative idea assessment with input from over 1000 marketers and agency professionals.

About the Study

This study reveals the biggest roadblocks to better creative decision-making and highlights the key issues holding brands back from realizing more impactful ideas.

Key Findings

Our Ambition

Getting to more effective ideas that we take greater pride in is the ambition, and this report offers some solutions to help you get there.